Privacy policy

Last updated: 3 September 2026

Melaura (DM BUSINESS - FZCO) operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Melaura is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in it.

Personal information we collect or process

When we use the term "personal information", we refer to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information, depending on how you interact with the Services and the choices you make:

  • Contact details, including your name, address, billing address, shipping address, phone number and email address.
  • Financial information, including credit card, debit card and financial account numbers, payment card information, billing address, transaction details and confirmation of payment.
  • Account information, including your username, password, security questions, preferences and settings.
  • Transaction information, including the items you view, put in your cart, add to your wishlist or purchase, return, exchange or cancel, and your past transactions.
  • Communications with us, including the information you include in communications with us, for example when sending a customer support enquiry or your nail measurements for a made-to-measure set.
  • Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal information sources

We may collect personal information from the following sources: directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information; automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies; from our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf; and from our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, tailor and improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfil your orders, to remember your preferences and the items you are interested in, to send notifications related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, and to enable you to post reviews.
  • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.
  • Security and fraud prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, to detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, to protect public safety and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe.
  • Communicating with you. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
  • Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
  • When you direct, request or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services. To learn more about how Shopify uses your personal information, see the Shopify Consumer Privacy Policy.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on these sites.

Children's data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

Security and retention of your information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security". In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, to comply with legal obligations, to resolve disputes or to enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information: the right to access or know the personal information we hold about you; the right to delete your personal information; the right to correct inaccurate personal information; the right to portability of your personal information; the right to restrict or object to our processing; the right to withdraw consent where we rely on it; and the right to lodge a complaint with your local data protection authority. You may exercise any of these rights by contacting us using the details below, or by unsubscribing from marketing communications through the link in each email. We may need to verify your identity before processing your request.

Cookies

Like many websites, we use cookies on our Services, including to power and improve the Services, to remember your actions and preferences, to run analytics and to better understand user interaction with the Services. You can control cookies through your browser settings, though blocking some cookies may affect your experience of the Services.

International transfers

Melaura is based in the United Arab Emirates and our Services are hosted by Shopify. Your personal information may therefore be transferred, stored and processed outside of your country of residence, including in the UAE, Canada and the United States. When we transfer personal information from the European Economic Area, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Services and update the "Last updated" date.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at melanie@melaura.co or contact us at: DM BUSINESS - FZCO (Melaura), IFZA Business Park, Dubai Silicon Oasis, Dubai, United Arab Emirates.